Cardboard City Milan


We’ve spoken about two of the world’s most famous cardboard artisans recently, in Shigeru Ban and Olivier Grossetete. Now we’re going to talk about Argentinian-born artist Daniel González and his fabulous new cardboard construction.

In the beautiful patio of Marselleria, Milan, González latest installation ‘Pop-up Building Milan’, represents the historical building style of Milan through an array of cardboard structures and designs. Daniel’s piece has been described as childish in the way it was made with simplicity in design and materials, rather than with a host of fancy materials and intricate designs.

Like his cardboard craftsmen counterparts, González finds it pivotal to move around the world in search of inspiration and new locations to set up his art works. After successful pieces in Rotterdam and New York, Milan was the next destination. There is some irony in his piece, as its simplicity clashes with the well designed and elitist Milan, which is recognised as a centre for high architecture. What a fitting location for this piece of art?

It’s worth noting that cardboard is not an ideal material for long lasting outdoor structures, which also shows the difference between Milanese architecture and the simplicity of this piece. Additionally, it can be seen from the photos that this installation is part of an active patio, and partial car park. In other parts of the world, it would be fenced off and secured, but González wanted it to be interactive, a sort of fairytale to the magical beauty and innocence of Milan.

Fitting into this piece are some notable Milanese landmarks, like Pirelli Towers, Velasa and le Fabbriche di Lambrate. With the installation planned to finish at the end of October, only the weather can challenge that, meaning there is a limited window to see this cardboard masterpiece.

In the past, we’ve looked at the brilliance of people like Shigeru Ban, who feel that cardboard really can be a vital construction material, providing reliable homes and stability. We’ve also looked at artists, who see cardboard for its creative potential. This structure seems to be somewhere in-between. It’s not built with the rigidity of Ban’s work, but it represents homes and dwelling and landmarks, so unless there is a small message pointing towards the future, why use cardboard for this piece?

The photographs really are stunning, and it’s clear how much hard work went into this cardboard construction. See the full gallery here.

However, we’ve embedded our favourite pictures below!

cardboard art milancardboard art milancardboard art milancardboard art milancardboard art milan